# \[BOOK|FB2] Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All

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In Built to Last, the central question was: Why are some companies able to achieve and sustain success through multiple generations of leaders, across decades and even centuries? Previously a manager with the Boston Consulting Group, Morten consults and gives talks for companies worldwide. In Built to Last, the central question was: Why are some companies able to achieve and sustain success through multiple generations of leaders, across decades and even centuries?\
&#x20;![Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All](https://i.gr-assets.com/images/S/compressed.photo.goodreads.com/books/1344749976i/11919212._UY630_SR1200,630_.jpg)<br>

And how did Amundsen make the journey? Yet some companies and leaders navigate this type of world exceptionally well.\
&#x20;![Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All](https://i.gr-assets.com/images/S/compressed.photo.goodreads.com/books/1344750833i/12776650._UY200_.jpg)<br>

**‘Great by Choice’: Jim Collins and Morten T. Hansen on Excelling in Uncertain Times, Part Two** - Is it about being a wave or a particle? What we found, and what we report in the book, surprised us a great deal.\
&#x20;![Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All](http://blog.northpointechurch.ca/wp-content/uploads/2014/05/Great-by-Choice.jpg)<br>


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